Lisbon, 15 November 2011: On 19 November Sociedade Ponto Verde (SPV) is celebrating 15 years in the service of the environment and recycling of packaging waste. The KidZania theme park will be holding Recycling Week from 16 to 20 November to mark the day. It will involve activities designed to raise children\'s awareness of the importance of separating waste.

\"Over the years, children have helped pass on SPV\'s message. This initiative is a way of rewarding the kids who have been the driving force in changing adults\' awareness, said Luís Veiga Martins, Managing Director of Sociedade Ponto Verde.

Children can take part in a packaging hunt that will take them to a given place in this child-size city. They will have to look for waste left on the ground and take it to the drop-off container at the Recycling Centre. Each child finding a piece of waste will get a voucher from Sociedade Ponto Verde giving them a discount on branded items in the KidZos shop. These items are new in the store and include an ecobag, a jigsaw on recycling and the Reciclomania collection, a set of children\'s books on recycling.

On its Recycling Is Giving and Taking Facebook page, SPV and KidZania also organised a game offering children\'s admissions during Recycling Week.

Sociedade Ponto Verde is inviting children and adults to visit its Recycling Centre at KidZania at the Dolce Vita Tejo shopping centre. This establishment was opened in October 2011 and made Portugal the first country with a KidZania to have an area devoted to recycling.