The SPV Recycling is Giving and Receiving advertisement yesterday received the award for the best social responsibility campaign in the Meios&Publicidade 2012 awards.

The work that Sociedade Ponto Verde has been doing to increase recycling was thus recognised. The award also showed the decisive role that organisations can play in society, in this case fighting poverty by promoting children\'s education.

Last year, the Recycling is Giving and Receiving project, which was undertaken in partnership with Entrajuda and SIC Esperança, made the dream of thousands of children of having a better place to study come true. Thanks to the public\'s efforts, around 1,000 children now have a better place to study, after the installation of 30 study rooms at private charities, five more than originally planned at the start of the campaign in early 2011.

\"It is a great pleasure to receive this award recognising the excellent work done by Sociedade Ponto Verde and its stakeholders, not only in the environmental but also in the social field,\" said Luís Veiga Martins, Managing Director of Sociedade Ponto Verde.

In 2012, Sociedade Ponto Verde, Entrajuda and SIC Esperança are together again, with the help of the public, equipping or improving 25 new study rooms by recycling used glass packaging.

As in 2012, SPV will donate one euro for every tonne of glass sent for recycling in 2012 to set up these spaces for the children of disadvantaged families. The public will be playing an essential role in separating its glass packaging and putting it in the green recycling drop-off container.